Nokia is no more on no.1 position in smartphone market in India. Officially, Samsung has already become the ruler of smartphones in the nation by beating Nokia in the race. This is the first time ever Samsung’s market share has exceeded the Finnish mobile maker, Nokia. It’s reported that, Samsung sold about 28 million smartphones globally in just one quarter of 2011. According our sources (Times of India), Samsung’s volume market share was about 38% and value share was 35.2% in November. Samsung also overtook Apple and became no.1 smartphone seller globally for the third quarter ended September 2011. So all the way we can say, it’s the time for Korean giant, Samsung.
Samsung’s value share of 32.3% was the highest in the smartphone market, while Nokia led in terms of volume sales during that period. The market was around 2.5 million units last year and expected to close with 8.5 million units this year and then double next year. It’s also reported that, smartphones ranging between Rs. 6,000/- to 40,000/- are doing the job for Samsung. The smartphones are not only gaining popularity among youth generation for on-the-go entertainment and functional use, but also attracting business executives.
It’s also reported that, smartphone shipments crossed 7.9 million units between January-September 2011, while sales crossing 1 million in only September and now Samsung is leading the market with the largest value share in September. As we can expect the competition will be tough in this year. Smartphone brands Samsung, Nokia, RIM, Apple, etc are getting more crowded with the entry of Chinese and other domestic companies.
Samsung Mobile and IT country head, Ranjit Yadav said, “At Samsung, we believe in offering our consumers innovative smart mobile devices across different operating systems and different price points, and giving them more choice. This has helped Samsung emerge as the preferred brand in the smartphone market in India.” “We expect the smartphone portfolio to contribute 20% of our mobile portfolio by the end of the year.”